For as long as I can remember, I have always been interested in the 1940s wartime Britain. For me, it was a time of great strength for women - despite everything they were going through, they were determined that they would still look their best, especially as it was reported that Hitler hated women wearing make up.
As the war progressed, make up, shampoo and soap were either rationed or simply not available in the shops. Even if you did manage to buy beauty products, you certainly would not receive it in the beautiful packaging we expect today, neither would it be value for money. More often than not, it would simply be packaged in sad looking cardboard for metal for cosmetic packaging was banned due to it more importantly being needed for weapons.
At a time when women were encouraged to wear "victory red" lips, they turned to alternatives in the form of beetroot juice which could either be used as a lip or cheek stain. As an alternative to mascara, women largely relied on petroleum jelly and were even known to use charcoal to tint lashes.
As mentioned above shampoo was hard to find so to hide greasy roots, a new hair style was formed - the victory roll style. This hair style became a signature look, and even today, is classed as one of the main hair styles of the second world war. If it was curls you were after, you simply had to wrap your hair up in old rags before bedtime and when you woke up, you would have lovely curls. Natural products used were usually either beer or vinegar to give your hair a healthy shine.
It just goes to show that you don't need to spend lots of money on expensive products to create a good look and sometimes you need to have a little imagination and improvise.
Until next time